> themasmedia | portfolio website of mas.jeffrey a.k.a. [ m a s ]
digital.artist3d.generalistcreative.technologist
Award-winning digital animation professional.
Systems-thinker & world-builder.
Multi-platform storyteller leveraging modern creative techniques.
Proven Industry Experience Servicing World-Class Studios & IP
> bio | expertise
About
Experienced CG Supervisor, 3D Generalist, and Technical Director.
Multidisciplinary experience in animation, visual effects, and real-time interactive.
My industry background spans across multiple notable animation & visual effects studios in a diverse assortment of creative, technical, & managerial roles. I feel blessed each day that I have the privilege of collaborating with talented, creative teams of experts in their respective domains, in bringing life to ideas, stories, & designs that touch the lives of many worldwide.
My passion for visual & interactive storytelling drives me, and ignites my curiosity across various domains. I’m a bit of a finance/ macroeconomics geek, a student of art & philosophy, and a strong believer that balancing productive work with time for exercise, immersion in nature, & meaningful community connections is essential for living the good life and realizing one’s full potential.
That’s enough about me, though…I want to hear from you!
Click the button below and let’s start building your team’s next amazing vision to life! 👇
> skills | experience | education
Professional Summary
A summary of industry experience and an idea of just some of the expertise I bring to the table.
Skills [creative]
Concept Art | Character Design | Storyboard
Model | UV | Surface | Look Dev | Rig | Skin
Layout | Animation | Light | Simulation
Render | Composite
Asset Workflows | Blueprints | Niagara | State Machines | Render Pipelines
Avatars [vrm] | MSquared [mml] | PBR Materials | 3D Web [fbx | gltf | usd]
Skills [technical]
Blender | Flask | Flow Production Tracking | Maya Python API 2.0 | NUKE | PyInstaller | PyMEL | PySide6 | Pytest | Qt for Python | Requests | Sphinx | SQL Alchemy | Substance 3D | Unreal Python Editor | Web3
ExtendScript | Node.js | Qt Script | React | UXP for Photoshop
Bash | CMD | Git | Shell | Visual Studio Code | WSL2
C# | CSS | Docker | HTML | Markdown | Mongo DB | Perforce | QGIS | reST | Solidity | TypeScript | WordPress
Experience
09.2017 - Present
Founder, Director
Frentity Studios
- Helping teams across a diverse set of industries in developing innovative next-gen story-driven solutions to grow brand awareness & build audience connection.
- Developing innovative creative techniques using digital animation, interactive 3D, & XR to maximize content & IP value with modern audiences.
- Providing consulting services for creative studios and brand IP, including:
- Creative direction, technical direction, & project management to achieve unique client goals in their respective industry.
- Remote & on-site support, training, pipeline development, & mentorship for creative studios.
- CG content for brands & companies.
03.2019 - 10.2021
Studio Technical Director
Skybound North | Wind Sun Sky Entertainment
Invincible S1 [Amazon Prime Video Original Animated Series | Golden Tomato Winner: Best Animated Series, 2021]
- Developed scalable & flexible tools to facilitate & streamline interdepartmental workflows.
- Led a small team of in-studio & remote artists to ensure high quality work & efficient asset tracking across multiple locations.
- Systematized creative workflows for partner studios in Japan & South Korea; provided ongoing support through creation of custom tools, documentation, & tutorial videos.
- Built an in-studio render farm network to address the changing demands of production deliverables.
- Worked on multiple incubator projects in-studio, with a focus on real-time rendering [game] engines.
02.2018 - 02.2019
CG Supervisor
Atomic Cartoons
The Last Kids on Earth [Netflix Original Animated Series, Daytime Emmy Winner: Outstanding Special Class Animated Program, 2020]
- Worked hand-in-hand with directors, producers, & supervisors to plan and develop studio-wide pipeline standards for traditional-style 2D & stylized 3D animation production.
- Contributed to workflow R&D and software development.
- Helped to develop the visual look & tone of the studio’s new flagship IP for streaming.
11.2015 - 07.2017
CG Supervisor
Wildbrain Studios [formerly DHX Studios]
My Little Pony: The Movie [Hasbro Theatrical Release]
- Assembled, trained, & supervised the 3D department for a 2D/3D animated feature.
- Collaborated with directors, producers, supervisors, & clients to create streamlined proprietary workflow & developed pipeline tools for artists.
- Planned & built complex 3D deliverables for layout, rigging, & rendering.
- Collaborated with directors & editors in daily review sessions to isolate & address various technical & visual issues.
10.2014 - 11.2015
Senior CG Generalist
Wildbrain Studios [formerly DHX Studios]
The Mr. Peabody and Sherman Show [DreamWorks Animated Series]
- Liaised with internal & external teams to develop a proprietary 2D/3D animation pipeline [previs, animation, LRC, final edit] to meet the strict requirements set by partner studios [DreamWorks SKG].
- Developed specialized automation tools for production.
- Led a small team of 3D artists to streamline workflow for an ultra-stylized 2D/3D hybrid animated series.
02.2014 - 07.2014
CG Supervisor [Assets]
Bardel Entertainment
VeggieTales in the House [Big Idea Entertainment | DreamWorks Animated Series]
- Managed needs across multiple departments to meet deadlines in a demanding delivery schedule.
- Worked closely with clients, unit directors, & storyboard artists to identify, budget, & schedule resources for pre-production.
- Actively contributed to R&D of internal & client workflows.
06.2013 - 02.2014
Asset Technical Director
Bardel Entertainment
LeapFrog Letter Factory Adventures [Children’s Educational Specials]
- Modelled & rigged 3D assets for animation & lighting.
- Developed Maya workflow tools with a focus on rigging & workflow automation.
- Revised storyboards, painted backgrounds, & designed concept art for various 3D props.
08.2011 - 06.2013
3D/VFX Artist
Northwest Digital
Kagagi the Raven [APTN Animated Series]
Chupacabra vs The Alamo [SyFy Original Feature]
The Clockwork Girl [Independent Animated Feature]
- Rigged 3D assets.
- Lit, rendered, and finalized shots.
- Tracked asset & render data.
- Worked on-set for VFX to track camera & lighting data.
- Match-moved real-world camera footage for 3D shots; cleaned VFX plates for compositing; composited final shots [some in stereoscopic 3D].
Education
Digital Animation Certification
BCIT [British Columbia Institute of Technology]
Vancouver, Canada
- 18 month program.
- Graduated with honors.
